Druxys
Roll-Out Design & Optimization
In partnership with their interior design firm, we supported the rejuvenation efforts by modernizing the logo-marks and brand standards. We produced logo options, refined colour standards, typography and collaborated with interior teams to translate the updated identity into a clean, pleasant in-store experience throughout all their customer touchpoints.
01Services
- Consultation, logo modernization options
- Multi-unit brand integration planning
- Store visualization and interior brand concepts
- Menu design and in-store graphic updates
- Production-ready files for vendors and fabricators
02Challenges
Refreshing a well known heritage logo without losing familiarity, while aligning stakeholders through multiple directions. The system also had to work across varied store layouts, sizes and locations, then stay consistent as it rolled out across a large footprint.
03Designed to reinvigorate the Hearts of Sandwich Lovers!
The refresh maintained Druxy’s heritage while giving it a cleaner, more modern presence. With clear standards and rollout assets in place, the brand was better positioned to stay consistent across locations and re-energize the customer experience.
JMport - Design That Scales
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Companies that focus on brand essence consistently attract better franchisees and grow faster.