Rise To Fries
Branding Identity
This emerging food service concept needed a brand system built for fun.
JMport partnered with the founding team to shape a full visual identity that could live everywhere — digital and in-store. We explored multiple directions, aligned the family group around one clear path and delivered a turnkey brand package ready for fabricators, installers, web vendors, photographers and launch needs.
00Services
- Consultation and management
- Cross-channel rollout guidance (web, social, in-store)
- Production-ready files for vendors and fabricators
01Challenges
Balancing multiple design directions and stakeholder buy-in while keeping the brand cohesive across every touchpoint. The work needed to translate cleanly from web and social to physical space, signage and in-store applications without losing the fun or clarity.
03Designed to move Fries!
A food service concept with 15% YoY growth and still expanding.
The identity landed with strong excitement and momentum, then rolled out smoothly across all required formats. The system was delivered on time and within budget, giving the client a clear, consistent brand that’s ready to scale.
"JMport became a key partner helping us at the pre construction stage, from conceptual planning to visualizing our ideas to executing on the branding for our interiors and all the rest. They helped us shape a brand that stands out and our family is really proud of."
