Kelloggs
Pre Paid Card Promotion
In partnership with Visa, Kellogg’s launched a national in store promotion rewarding family size cereal purchases with a mail in prepaid card.
The campaign combined strong in-store visibility with a streamlined submission process, allowing shoppers to upload or mail in proof of purchase and receive their prepaid card within weeks.
00Services
- Project consultation and management
- Prototypes and Website Design
- Program Design
01Challenges
Complexities lay in connecting physical retail touchpoints with digital submissions and prepaid card fulfillment. Every step from purchase to redemption needed clear explanation and easy navigation, not forgetting fun and visual harmony to ensure strong participation and trust.
02Designed to Move Boxes
The program launched successfully with strong reception across all channels, significantly increasing consumer uptake of larger pack sizes throughout the rollout. Both the design and execution were extremely well received by the client.