Mr. Christie
One Promotion. Many Brands
A multi-brand campaign built around mindful eating without losing the joy of a savoury snack.
Led by Juan Montoya in an art direction capacity, collaborating with B. Street and the Mondelez team to unify several brands under one program. The work established a flexible direction combining snack-pairing, education and store visibility designed to perform across social, web and multiple supermarket floor standing end-cap units.
01Services
- Multi-brand visual system
- Focus group driven design refinements
- POS adaptation across multiple display structures
02Challenges
Building one cohesive program that could house multiple brands then adapting it across many display box sizes and shapes. The design needed to feel original and appetizing while balancing education, product photography and each brand’s existing visual language across retail and digital channels.
03Designed to please both good habits and yummy snacking!
The final system delivered a clean, unified program out of a complex set of requirements. It streamlined how multiple Mr. Christie brands could show up together under one umbrella, while keeping the message clear, flexible and retail ready— across formats.